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Displaying 1 to 20 (of 615 articles)
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Pack More Power Into Your Leadership Communications
by Tom Varian in Leadership
On the bridge of a mighty steamship, the captain bellows through a speaking tube to the boiler room, several decks below: You have to shovel faster, you bastards! The coal-smeared men toiling in the bowels of the ship exchange amused glances, as if to ask: Whats bugging him? They shrug and pick up the pace a bit, but not much.

Now imagine if that same captain chose to bellow: Iceberg dead ahead!! If we can make ten knots, we just might be able to turn this ship before we slam into it and all drown! You have to shovel faster, you bastards!

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The Root of Disengagement
by Deborah L. Vence in Human Resources and Personnel Management
If companies are struggling to keep employees engaged and motivated in their jobs, it might be because their approaches to motivation are outdated.

Research conducted by The Ken Blanchard Companiesa global organization that specializes in leadership development and employee engagementis aiming to help organizations address the growing decline in employee engagement by explaining the source of disengagement. The company suggested that motivation plays a key role in the root source of disengagement.

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Marketing To Your Employees
by Rob Weinberg in Sales and Marketing
Examine your companys selling process and you may find a strategic gap in your marketing efforts. By now youve built your web site and are working a marketing plan that includes some combination of social media, collateral, drip campaigns, sales promotion, public relations, and the like.

Your high visibility causes sales leads to pour through the door. Yet you find many of these leads arent converting into sales. Or worse, youre seeing an increasing percentage of customers leaving you, sometimes after many years of loyal patronage. In either instance theres no clear pattern.

The answer may be in your own backyard. You may need to market more to your own employees.

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Outsourcing Your Digital Marketing Worth it or Not?
by Mike Mancini in Social Media and Social Networking
As business owners or managers, we tend to spread ourselves a little bit thin. OK, maybe thats an understatement. We cant seem to find enough hours in the day to accomplish what we needed done yesterday. Not to mention, once we do get these tasks accomplished, are they done the absolute best that they can be?

Digital marketing for your business is no different.

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Holistic Healthcare: Caring For Yourself and Your Business
by Peggy Burkhardt, PhD, FNP, AHN-BC in Human Resources and Personnel Management
Anyone who has run a business recognizes the pattern of long work hours, bad employee nutrition, inadequate exercise, stress, and general poor job-related health that conspire to sap $576 billion annually from the US economy.

But consider this: If your organization is suffering from high levels of stress or employee absenteeism, YOU may be part of the problem!

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Glenn Perkins launches new Renaissance EXECUTIVE FORUMS group in San Jose - Silicon Valley
by Jim Canfield in Leadership
San Jose, March 5, 2015- Renaissance EXECUTIVE FORUMS local President Glenn Perkins launched a new Top Executive Forum group in San Jose - Silicon Valley. The Forum Members focus on getting fresh ideas, making better decisions and more effectively executing strategic objectives. Perkins is part the Renaissance EXECUTIVE FORUMS international community in the United States and 12 countries around the world. This is Perkins' second Forum group in the San Jose - Silicon Valley market.

Renaissance EXECUTIVE FORUMS CEO, Jim Canfield, attended the inaugural Forum meeting and commented: Glenn has done an amazing job assembling an exciting group of local business leaders. We are proud to have Glenn and our new Members as part of the Renaissance community. Glenn's passion and commitment to excellence is apparent and will be an asset to his Forum Members."

Glenn Perkins, peer group leader and executive coach, is the go-to expert for empowering business owners, top executives and entrepreneurs with proven, real-world techniques that produce bottom line results. His 25 years of experience in key real world situations new business start-up, organizational turn around and sustaining business success provides proven insight into the attributes of the organizational leader necessary to achieve success. 
Glenn studied at the Massachusetts Institute of Technology and has also completed the General Management Program at the Harvard Business School.

ABOUT RENAISSANCE EXECUTIVE FORUMS 
Headquartered in San Diego, California, Renaissance EXECUTIVE FORUMS brings together the top executives from non-competing companies of similar size, into an advisory board process through which thousands of leaders gain fresh ideas and new insights. Forum members participate in regular advisory board meetings and one-on-one executive coaching sessions. Renaissance EXECUTIVE FORUMS operates in twelve countries around the world with this proven process. 

Media Contact
Jim Canfield
CEO
858-551-6600
JimC@ExecutiveForums.com


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Who are you and what do you do?
by Therese Samudio in Sales and Marketing
Youll be asked Who are you and what do you do? hundreds or perhaps thousands of times before you hang up your spurs for the final rodeo.

How do you answer this question when asked? How do your salespeople answer it?

Take note the next time you are at a business meeting or a social or networking event. Youll hear a variety of answers ranging from ridiculous, to not very useful, to long and boring, to occasionally sublime. 

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Squeezing More Revenue From Your Marketing Dollars
by Paul Gorman in Technology
Marketing pioneer, John Wanamaker, once said Half the marketing money I spend on advertising is wasted; the trouble is I just dont know which half.

Im not going to tell you how to completely and totally fix that problem, but there is a way to significantly increase your revenue and, at the same time, reduce how much you spend on marketing and direct mail.  We can do that through the power of the computer, Big Data, and Predictive Analysis.

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The Future or a Flash in the Pan?
by Brian Summerfield in Personal Growth and Development
A funny thing happened on the way to the economic recovery

In 2008, systemic failure on Wall Street caused a handful of major companies to implode or be acquired at fire-sale prices, and a number of financial firms required unprecedented government bailout packages to avoid the same fate. However, around that time, those surviving businesses sent several of their top-performing executives, managers and salespeople on extravagant trips to far-flung places as rewards for their achievementsjust as they always had.

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When Selling is Broken: The Fatal Division of Labor 3 key metrics for success
by Andy Gole in Strategy and Planning
Recently, a business owner told me a sad story. He was very disappointed his sales werent growing, particularly when considering how hard he worked.  When we peeled back the onion, the following became clear:

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Sales and Marketing Alignment - Some Additional Thoughts
by Walter A. Hardenstine in Sales and Marketing
I would like to weigh in on the latest article from our last newsletter. 

Let me first explain that while I have a BSBA with a Marketing major, I graduated college in 1971.  But unless the principals have changed or there are two schools of thought, I would like to explain what I have always understood as, what is Sales and what is Marketing.  I believe this even fits in with our latest Strategies for Success when the Business Model Canvass explains "channels."

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Two Sides of the Listening Coin
by Rob Weinberg in Customer Service and Quality

I took my mother to lunch at a Vista caf.

She ordered a tuna sandwich, but got the costlier tuna steak on a bun instead.

Hmmmm

I promised my client a monster project would be delivered Friday. Thursday afternoon he announced he needed it 7am Friday to accommodate his travel schedule. Id assumed 5pm.



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Are Your Salespeople Caving When Pressured About Price?
by Gary Harvey in Business Planning and Strategy
"The bitterness of poor quality remains long after the sweetness of low price is forgotten."-Benjamin Franklin. What a powerful statement and true is it not? But do you and your salespeople believe it and standby it when you or they sell? Todays prospects are better than ever at pressuring salespeople about your price. And now days they get to use the economy as an excuse and leverage to beat you up to get you to lower your price.

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Account Management or Account Stagnation?
by Colleen Stanley in Strategy and Planning
You have several good clients.  However, you know those good clients are purchasing a few lines of business from your competitor.    You know you offer a better product and service after the sale.  So whats the reason they havent moved those lines of business to you?

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Learning Is Key in Creating Sales and Marketing Alignment
by Jerry Roche in Sales and Marketing
Sales and marketing alignment has become a hot topic as leaders realize that getting the two groups on the same page yields greater revenue growth, shorter sales cycles and higher customer retention. Many organizations, however, struggle to create sales and marketing synergy that delivers a measureable business impact. They fail to recognize and address one of the key barriers to alignment: a lack of marketing training.

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The One Sign You Will Be Rich
by Brian de Haaff in Personal Growth and Development
When I was studying Philosophy at Berkeley, a friend told me that she could tell who was going to be rich and who was not. Fascinating, I thought. But when I asked how, she refused to answer and only said that I would figure it out. So after 20 years of thinking about it, I finally discovered the secret.

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The Part-Time Executive: Filling the Management Void
by Rob Weinberg in Business Planning and Strategy
Several years back I met with the president of a $5 million firm about hiring my marketing agency. For two hours he spoke about great things his company wanted to do to increase product awareness in the marketplace.

As the meeting progressed I noticed a fascinating rhythm to the conversation. Each item on his wish list was discounted by a concern about lack of resources or effects of the larger economy.

It was an interesting dichotomy, as he simultaneously recognized his overwhelming need to keep one step ahead of the competition and acknowledged a fear of spending moneyor of not spending it.

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Taking Games Seriously in the Corporate Learning Arena
by Jerry Roche in Technology
Serious computer games, as they are designed with the intent of improving a specific aspect of learning, are a serious alternative to traditional learning.

Studies over the past decade including those conducted on business and economics students by the U.S. Department of Defense prove that more job-transfer benefits are gained through game-enhanced learning as opposed to other modes of learning alone. Since workplace performance depends on the learners depth of engagement during their learning experiences, the more engaging the exercise, the higher the retention of knowledge and transfer of skills to the job.

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Buddy, can you spare some time?
by Kim Lisagor in Personal Growth and Development
Sit on your hands. Thats what I told myself as my sons kindergarten teacher asked a roomful of moms and dads, Who wants to be the room parent this year?

The silence was interminable. Room parent is a volunteer position that involves organizing class celebrations and other activities. As an involved parent, I wanted to support my childs teachers, but I had just started a new job and didnt have time for another commitment.

Just keep your mouth shut and sit on your hands.

The tension rose. I couldnt take it anymore. I opened my mouth to speak but the voice that finally broke the silence was not mine. Ill do it! shouted another mother, raising her hand just in time. The rest of us applauded, relieved.

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Aligning Incentives with Business Objectives
by Ken Gibson in Human Resources and Personnel Management
All compensation, and especially incentive plans, should help focus employees on the companys priorities and strategies. In other words, the companys growth objectivesand individual roles in the sameshould become clearer as a result of how employees are paid. Of course, these issues are different for every business. However, they typically include priorities and objectives such as the following:

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