Brain Foods for Brain Power
por Ramona Fasula en Personal Growth and Development
CEO. Chief Executive Officer. The CEO takes on many roles within a company: setting the strategy and direction of the company, setting the company’s culture and, building and leading the senior executive team. All of these roles require a lot of brain power. Unfortunately, for many CEO’s, their typical diet detracts from brain power instead of promoting it.
Healthy food fuels our body, as well as our minds, nourishing cells within the brain that allows for cognitive functioning. Getting enough nutrients supports cognitive functioning, while nutrient deficiencies decrease cognition.
How HR & Marketing Can Build a Better Brand Together
por Michelle M. Smith en Human Resources and Personnel Management
Enduring brands are built by people—not ads, clicks or views.
Marketing has traditionally taken the lead in communicating the corporate brand promise, but when it comes to delivering on those promises, it’s people from all around the organization who have to do the meticulous work of successfully bringing the brand promise to life. In fact, employees need to do many things (often behind the scenes) that are “on brand” across dozens of customer touch points. Ultimately, it’s the organizational culture—”the way things are done around here”—that becomes the true brand differentiator.
That’s precisely why HR has a significant role to play in the process. It’s time to recognize and leverage the critical role employees play in enhancing and delivering the brand promise.
Celebrations as a Marketing Tool
por Dennis Conrad en Event Marketing
One thing that casinos don’t get enough credit for is their charity and community work. In the hundreds of casinos we have been privileged to work with, there hasn’t been ONE that didn’t have significant support for several charitable endeavors. And interestingly, most tend not to “toot their horn” very much about this philanthropy.
In my casino career, I have seen and been involved in hundreds of casino supported charities. Sometimes it involves only writing a check for a client’s Charity Golf Tournament.
Attract & Retain Customers With New Strategies in Loyalty & Marketing
por Paul Gordon en Sales and Marketing
It's time to make serious considerations and focus on how to garner and retain customers.
Loyalty isn't a given; it's earned through trust and the appreciation you show for the customers and clients who directly contribute to your organization's success. Patrons need to find value in the product and relationship with the company.
An excellent solution to customer retention is a comprehensive loyalty program and corresponding marketing plan targeting consumer interests.The social media age has greatly shifted the customer's power...
Want to Be a Highly Respected Boss? 20 Things to Do Every Day
por Bill Murphy, Jr. en Management and Leadership
Think about the best boss you've ever had.
Maybe you're fortunate, and we're talking about the person you call your boss today. Maybe it's someone you recall fondly from years ago. (Maybe you don't have a boss--good for you!--but I'll bet you've had one at some time in the past.)
Regardless of who this person is, I'm confident I can describe him or her. That's because highly respected bosses often have a lot in common with one another. Here are 20 of the key things they do almost every day.
The Power of Peers in the Age of Mobile
por Jonathan B. Smith en Innovation and Change
Energy ran low in the middle of the second day of a two-day annual planning session. Tom Bouwer, EOS® Implementer and co-founder of Columbus-based ProfitWorks, scanned the faces of the executive team and knew he needed something to break them out of their boredom. “I have my go-to techniques that I’ve used in the past,” said Bouwer, “but I wanted a new approach.”
That’s when he picked up his smartphone, opened WhatsApp, and asked his team for help. During the pause between sessions, one of the members responded and sent questions for a quiz-show type exercise that re-engaged the leadership.
How can you create a team (“community of practice”) through WhatsApp? Read on.
10 Innovation Questions Every CEO Must Answer
por John Storm en Innovation and Change
Setting: Conference room full of high-powered CEO’s.
Topic: How to take their businesses to the next level.
Facilitator: “Please take the blank card and write down your definition of innovation.”
CEOs: Pick up the blank cards and begin writing.
This scene describes how we kicked off an innovation discussion with a group of CEO’s from multiple industries. After writing down their definitions, I asked each one to read their definition of innovation. It was an eye-opening moment for all of us. Not one definition was identical. In fact many of them were very different.
Honestly, there is much confusion and assumption about “innovation”… which explains why innovation is such an elusive goal for many firms. If everyone defines innovation differently, it’s no wonder there’s so much misalignment.
Employee Motivation: Presentation, Professional Development Are Key to Award Experience
por Deborah Vence en Human Resources and Personnel Management
Award presentation, professional development and work locale all are key factors in effective employee motivation, according to a study released in November by the Incentive Research Foundation (IRF).
The IRF and Intellective Group were commissioned by the Incentive Marketing Association (IMA) in the spring of 2015 to produce the study, which discovered that employee award programs should be as heavily vested in presentation and professional development as they are in the award itself. It also was indicated that programs should be moderated for the employee's work environment and sensitive to an employee's individual preferences.
A number of myths were uncovered as well, surrounding employee awards, showing how organizations should focus more on individual employee needs and not generational assumptions.
Building Business Relationships in Today’s Digital World
por Kurt Shaver en Social Media and Social Networking
Business is about relationships. It always was and always will be, even if it wavers from time to time.
One hundred years ago, people purchased goods from their local owner-operated stores. The proprietor knew each customer and their preferences and would often let the customer know if their favorite item had just come in. Customers often took the suggestion and purchased the item because of the degree of trust between buyer and seller.
Those genuine relationships started to erode as chain stores and mass-market advertising emerged in the mid-20th century. Advertising “Mad Men,” like the character Don Draper promoted soap and cosmetics via persuasive ads and consumers bought products without much involvement of a personal relationship.
What Is Engagement? Going Beyond the Buzzword
por Brian Summerfield en Strategy and Planning
It's a testament to the power of buzzwords: As recently as a decade ago, if you heard the word "engagement," your mind probably would have conjured up images of a guy getting down on one knee in a fancy restaurant, diamond rings and wedding plans. But now, you likely think first of things like increasing mindshare among your target customer demographic or ways in which you're elevating employee performance.
On the flipside, buzzwords also tend to suffer from overuse and lack of context. Think about how we once talked about how important it was to get "hits" or "eyeballs" for a website. Or even today, when companies are encouraged to leverage "the cloud" or "big data" to improve their operations.
It's worth noting that these terms often have real, coherent definitions, but the meaning and impact get diluted when they're used over and over again to peddle everything from soup to nuts.
Are you Doing it to Them or with Them & Do They Know?
por Rick McPartlin en Business Planning and Strategy
In the 20th Century, buyers were hungry for the basics, a home, appliances, electricity, their first car, electric tools, televisions and later computers, cell phones, tablets and the vacation home.
During those 20th Century demand bubbles, the buyers were in a frenzy. They were not particular about what they were buying since they often started with no buying or product experience.
They were in the middle of this frenzy with a product scarcity for these buyers with no product or buying experience, and they fell victim to the fulfillment bubble.
Through most of the 20th Century, the manufacturers were all about...
There Are Profitable Cultures and There Are Not! What's YOUR Culture?
por Frank Heegaard en Organizational Behavior
Every organization has a culture. In the vast majority of cases that culture is simply a default culture because leaders have not created a preferred culture.
Organizational culture is the combination of its people's attitudes, practices, relationships, leadership style and values. Think about the implications of those five areas. When healthy, they reflect a good place to work but when unhealthy they can be toxic. Culture matters a lot.
Default cultures are highly problematic because they simply reflect the aggregate character and practices of those in it - good and bad. They reflect the habits of the organization. The problem is that while there may be many good things about the people and organization, there are also unaddressed habits that hurt the organization whether in attitudes, practices, relationships, leadership style or values.
What's More Important—Engagement or Performance?
por Michelle M. Smith en Sales and Marketing
Many CEOs don't realize there's a philosophical battle occurring in their leadership ranks.
On one side are the performance-oriented leaders who help their team perform at high levels by focusing their management activities on the team's objectives, goals and desired outcomes. On the other side are the engagement-focused leaders who support their teams by focusing their efforts on creating an engaging environment that energizes and motivates employees.
So, in this philosophical war, which side is right?
Why Selling Had to Change in the Last 60 Years
por Andy Gole en Strategy and Planning
Here are all the business development strategies you'll every need, all in one place:
A. The Customer is Always King – But it has be win/win
B. Safe vs. Serious Conversations
C. The Payment in Kind Principle
D. Major Post World War II eras in selling
E. Selling in the modern era
Now ask yourself; is your company operating as effectively as it could be?
What To Do When Customers Aren’t Really Sure What They Want
por Tom Spitale en Sales and Marketing
You don’t need to be told that business is tough. You already know that. You don’t need reminding that your competitors, with their siren call of better, faster, cheaper, are relentlessly pursuing your best customers. “Nature, red in tooth and claw” was how Alfred Lord Tennyson described the struggles for survival in the natural world and it stands as an appropriate metaphor for the persistent and exhausting fight to hold on to your customers.
So, what to do? You can’t simply opt out of the fight. In fact, much of our work is helping our clients to sharpen their teeth and claws. You still need the capability to fight and the determination to win. That’s a given. What you can do, though, is change the rules. Shift the location of the fight onto territory that is easier to defend and redefine the terms of the contest.
Corporate Giving Benefits Everyone Involved
por Danielle Dawson en Organizational Behavior
Americans are known for their philanthropic spirit, and corporations are no exception. Hospitals, libraries, colleges - our nation itself - have benefited from selfless donations in the spirit of our collective quest to help others.
Having just celebrated National Philanthropy Day on November 9, we have much to be grateful for. With overall giving rising substantially from $303 billion in 2009 to $358 billion in 2014, charitable giving is clearly rebounding from pre-recession levels.
Rudeness Contagion: Office Jerk is Costly to All
por Kim McCarthy en Human Resources and Personnel Management
It may sound like a line from the next undiscovered Dr. Seuss book, but this is not a joke. That jerk at work could be costing you more than just your sanity. What exactly could the person be robbing you of? Money. That's right, cold hard cash.
How? Through a process called rudeness contagion.
More than a decade ago, researchers in the field of management proposed a phenomenon called the spiral theory of incivility, which suggests that when someone is treated disrespectfully that person will respond by being rude back, which then generates a self-perpetuating cycle of disrespectful behavior.
Creating a Unified Brand Experience
por Michelle M. Smith en Strategy and Planning
Every day, the digital world shines a spotlight on brand inconsistencies.
Employees and potential candidates might get one impression, customers and partners may have another experience, while investors and influencers might see an altogether different picture. The result is brand confusion—or worse, brand conflict.
Customers expect much more from brands now—they increasingly require a holistic and authentic experience across all the ways they interact with an organization. The most effective way brands can engage millennials is to have an authentic purpose, and other customers also expect to engage more actively in a two-way dialogue with brands.
Stress is a Heavy Topic
por Debi Silber en Personal Growth and Development
Stress can contribute to aging, weight gain, illness and disease. In other words, stress makes us sick, fat, old and exhausted.
Have you noticed that whenever you stress about the venue where you’re hosting that all-important fundraising gala or whether you picked the right caterer, you’re prone to gaining a few pounds, especially around the midsection? That’s because there’s a link between stress and weight gain.
By understanding when you’re prone to stressing and what to do about it, you will not only feel healthier, but also a little lighter on your toes.
Andrew J. Sherman,
Michelle M. Smith,