Corporate Giving Benefits Everyone Involved
por Danielle Dawson na Organizational Behavior
Americans are known for their philanthropic spirit, and corporations are no exception. Hospitals, libraries, colleges - our nation itself - have benefited from selfless donations in the spirit of our collective quest to help others.
Having just celebrated National Philanthropy Day on November 9, we have much to be grateful for. With overall giving rising substantially from $303 billion in 2009 to $358 billion in 2014, charitable giving is clearly rebounding from pre-recession levels.
Rudeness Contagion: Office Jerk is Costly to All
por Kim McCarthy na Human Resources and Personnel Management
It may sound like a line from the next undiscovered Dr. Seuss book, but this is not a joke. That jerk at work could be costing you more than just your sanity. What exactly could the person be robbing you of? Money. That's right, cold hard cash.
How? Through a process called rudeness contagion.
More than a decade ago, researchers in the field of management proposed a phenomenon called the spiral theory of incivility, which suggests that when someone is treated disrespectfully that person will respond by being rude back, which then generates a self-perpetuating cycle of disrespectful behavior.
Creating a Unified Brand Experience
por Michelle M. Smith na Strategy and Planning
Every day, the digital world shines a spotlight on brand inconsistencies.
Employees and potential candidates might get one impression, customers and partners may have another experience, while investors and influencers might see an altogether different picture. The result is brand confusion—or worse, brand conflict.
Customers expect much more from brands now—they increasingly require a holistic and authentic experience across all the ways they interact with an organization. The most effective way brands can engage millennials is to have an authentic purpose, and other customers also expect to engage more actively in a two-way dialogue with brands.
Stress is a Heavy Topic
por Debi Silber na Personal Growth and Development
Stress can contribute to aging, weight gain, illness and disease. In other words, stress makes us sick, fat, old and exhausted.
Have you noticed that whenever you stress about the venue where you’re hosting that all-important fundraising gala or whether you picked the right caterer, you’re prone to gaining a few pounds, especially around the midsection? That’s because there’s a link between stress and weight gain.
By understanding when you’re prone to stressing and what to do about it, you will not only feel healthier, but also a little lighter on your toes.
How Can I Create a Competitive Edge in 5 Minutes?
por Sam Horn na Sales and Marketing
“The only danger is not to evolve.” – Entrepreneur Jeff Bezos
A special Vanity Fair issue entitled How the Web was Won featured an interview with Jeff Bezos, who pointed out that Amazon was successful from the start, despite nay-sayers who predicted failure. In fact, they were flooded with orders, so Jeff and a colleague pitched in to pack up books. After working on the floor for awhile, his colleague turned to him and said, “This is really killing my knees and back.”
Jeff suggested, “We should get kneepads.”
His friend shook his head and said, “No Jeff, we should get packing tables.”
That example shows it’s possible to come up with a better way to do business … in seconds.
Are We Having Fun Yet?
por Tim Leman na Personal Growth and Development
Are today’s executives doing a good job at balancing their work and their personal lives?
I connected with Bruce Gobdel and Tony Hutti to gain their perspective. After long and successful careers in management and public accounting, they are involved in mentoring leaders as part of the executive roundtable groups they facilitate.
Hutti said, "I think some are getting better at balancing business and personal, but they need to give the same level of intensity to their personal life as they do to their business. I think they don't realize that they could use some of the same tools they use in their work - core values, regularly scheduled meetings, or key metrics. I know it might sound kind of formal, but it works!"
The Science of Serenity
por Marlene Goldman na Human Resources and Personnel Management
Fitbits, yoga mats, boot camps, health spas and fitness apps are just some of the signs reflecting a country obsessed with physical and mental well-being. The wellness trend spills from private to corporate life, combating endless sedentary hours in front of a computer or in a boardroom.
Wellness, which spans alternative medicine, healthy eating, preventative health, corporate wellness programs, fitness and more, was tagged as a $2 trillion global industry, according to SRI International in 2013, and more recently was listed as a $3.4 trillion market and one of the fastest-growing industries on Earth, according to last year's "Global Spa & Wellness Economy Monitor," a report published by the Global Wellness Institute.
How Marketing Leaders Can Help Sales Get Higher-Level Business Relationships
por Fred Diamond na Sales and Marketing
I’ve spent a lot of time thinking about this important topic because many of the product marketing and go-to-market plans I’ve developed and executed for clients have depended on the sales teams having strong business relationships for the plans to achieve success.
Because of this need, I’ve often told the CEOs I’ve supported that their marketing leader should be counted on to be the sales rep’s first line of advice in building higher relationships. Here are three reasons why:
Continuous Performance Improvement
por Paul Gorman na Innovation and Change
Albert Einstein defined Insanity as doing the same thing over and over again and expecting different results. But there is a way out of this predicament. Einstein also said, “Logic will get you from A to B. Imagination will take you everywhere.”
Between 1948 and 1975 Japanese industrial engineers, Taiichi Ohno and Eiji Toyoda, developed what became known as the Toyota Production System (TPS). This system was originally modeled after American supermarkets.
In American supermarkets, the customer shops, taking items from his shopping list off the shelf, and purchasing them. Then the store re-stocks the shelf with just enough inventory to fill up the space. This was the genesis of “just in time” manufacturing...
"You Might Have Something I Might Want to Buy"
por Rick McPartlin na Customer Service and Quality
How completely things have changed.
It used to be my job was to get in front of a lot of people who I had never met and PITCH them hard and close them even harder.
If I did that, the result would be a bunch of those people would give me money for something they didn't know they needed, I would get a big commission check and so would my boss.
Things have changed so completely no one even has a phone at home. No one delivers me a phone book to look those people up, and if I find someone to call, I am blocked.
Can You Really Afford Hiring Another Bad Salesperson?
por Colleen Stanley na Human Resources and Personnel Management
Re-runs can be fun to watch, except when you are the star in a movie titled, “He Had a Good Resume.” The plot really isn’t new and is predictable.
Sales manager hires a new salesperson with high hopes that this candidate is the one. The resume is good and the interview even better. Finally, you’ve hired a salesperson that is a self-starter, great team player and consistent quota achiever.
The plot thickens when the new salesperson settles in and unpacks his bags. The sales manager starts to hear excuses for not making quota. And of course, none of the excuses have anything to do with the salesperson’s efforts.
Do you even need to market your business?
por Rob Weinberg na Sales and Marketing
Over the past 30+ years I’ve come across many arguments why you should or shouldn’t market a business. Arguments for include increasing profits, increasing visibility and controlling the message. Arguments against include lack of time, lack of competition and controlling the budget.
The old saying: “The best reason for advertising today is the sale you’ll make tomorrow” says it all. There is always a tomorrow to prepare for, more competition coming down the road, and seeds that need to be planted to grow your company.
Still, many people don’t get it.
Why Your Culture Matters, Now More Than Ever
por Lisa Jackson na Leadership
In 2014, culture was named Merriam Webster’s “Word of the Year.” Why?
On the surface, fads come and go. Perhaps culture is like many other cool new concepts that will pass on when the next new idea comes along.
But personally, I think the attention on workplace culture is more fundamental to what’s happening in our world today. Let’s explore a deeper look at why culture has become a de rigeur topic in every boardroom, in companies small and large.
Five Ways Marketing Leaders Can Design "Innovation Vacations"
por Lisa Nirell na Strategy and Planning
Summer brings opportunity for rejuvenation. It’s an ideal time to escape our ordinary routines, unplug, daydream, and discover our next big idea.
“Active adventure travel” is one of my core values and sources of inspiration. My favorite destinations include Central Oregon’s pristine lakes, Bermuda’s Harrington Sound, and the protected waters of La Jolla Cove in California. Some of my best business ideas were born in those places—seldom in my office.
Many senior marketing leaders return to a favorite summer destination for the same reason. Here’s what I have discovered about designing “innovation vacations,” and five marketing leaders who share their experiences:
Building Sustained Workplace Excellence
por Michelle M. Smith na Human Resources and Personnel Management
Regardless of your industry, one of the most effective competitive strategies you can leverage is to improve your products or services. Often, this is easier said than done, and even when you are successful, you’re challenged with achieving innovative, breakthrough results on a continual basis to remain at the forefront of your industry.
But is it possible to operationalize and scale this continuous pursuit of excellence?
Meet Gen Y: How to prepare managers for the Millennial age
por Dan Negroni na Human Resources and Personnel Management
Clearly, a new world order has emerged, the rulers of which are known as the “Millennials”. You cannot go a nanosecond without hearing a soundbite about how they are changing the world.
Millennials, also referred to as Generation Y or Gen Y, are individuals born some time between 1980 and 2000, the cutoff is somewhat of a moving target but their presence is not, it is real, it is big and it is great. Today, this group of “20-somethings”, comprises 60 percent of the world’s population, 36–40 percent of today’s workforce, and will be over 75 percent of your employees by 2025. Think about it, how many of your customers are or will be Millennial? A whole lot!
Engaged workers spur brand success
por Julia Carcamo na Sales and Marketing
Like most of you, I travel through one too many airports. At some point they start to feel like the same place.
Nothing really stands out, but a few months ago I noticed one of Southwest Airlines’ new marketing communications materials. The headline read, “Without a heart, it’s just a machine.” The brand refresh had been the first for Southwest in 14 years. The goal was to remind customers and employees alike that people are at the heart of everything the airline does.
Feel Good, Look Good: Designing Community Projects
por Nancy J. Zavada na Organizational Behavior
In 2000, corporate social responsibility activities were unheard of, while today the majority of planners are including them in their events. The most popular form of social responsibility for meetings is a community, or legacy, project. Community projects fall into the “Feel Good, Look Good” category of CSR, where the project contributes to a sustainable cause and also provides promotional benefits to the sponsoring organization.
Michelle M. Smith,