Squeezing More Revenue From Your Marketing Dollars
por Paul Gorman na Technology
Marketing pioneer, John Wanamaker, once said “Half the marketing money I spend on advertising is wasted; the trouble is I just don’t know which half.”
I’m not going to tell you how to completely and totally fix that problem, but there is a way to significantly increase your revenue and, at the same time, reduce how much you spend on marketing and direct mail. We can do that through the power of the computer, Big Data, and Predictive Analysis.
The Future or a Flash in the Pan?
por Brian Summerfield na Personal Growth and Development
A funny thing happened on the way to the economic recovery…
In 2008, systemic failure on Wall Street caused a handful of major companies to implode or be acquired at fire-sale prices, and a number of financial firms required unprecedented government bailout packages to avoid the same fate. However, around that time, those surviving businesses sent several of their top-performing executives, managers and salespeople on extravagant trips to far-flung places as rewards for their achievements—just as they always had.
When Selling is Broken: The Fatal “Division of Labor” – 3 key metrics for success
por Andy Gole na Strategy and Planning
Recently, a business owner told me a sad story. He was very disappointed his sales weren’t growing, particularly when considering how hard he worked. When we peeled back the onion, the following became clear:
Sales and Marketing Alignment - Some Additional Thoughts
por Walter A. Hardenstine na Sales and Marketing
I would like to weigh in on the latest article from our last newsletter.
Let me first explain that while I have a BSBA with a Marketing major, I graduated college in 1971. But unless the principals have changed or there are two schools of thought, I would like to explain what I have always understood as, what is Sales and what is Marketing. I believe this even fits in with our latest Strategies for Success when the Business Model Canvass explains "channels."
Two Sides of the Listening Coin
por Rob Weinberg na Customer Service and Quality
I took my mother to lunch at a Vista café.
She ordered a tuna sandwich, but got the costlier tuna steak on a bun instead.
I promised my client a monster project would be delivered Friday. Thursday afternoon he announced he needed it 7am Friday to accommodate his travel schedule. I’d assumed 5pm.
Are Your Salespeople Caving When Pressured About Price?
por Gary Harvey na Business Planning and Strategy
"The bitterness of poor quality remains long after the sweetness of low price is forgotten."-Benjamin Franklin. What a powerful statement and true is it not? But do you and your salespeople believe it and standby it when you or they sell? Today’s prospects are better than ever at pressuring salespeople about your price. And now days they get to use the economy as an excuse and leverage to beat you up to get you to lower your price.
Account Management or Account Stagnation?
por Colleen Stanley na Strategy and Planning
You have several good clients. However, you know those good clients are purchasing a few lines of business from your competitor. You know you offer a better product and service after the sale. So what’s the reason they haven’t moved those lines of business to you?
Learning Is Key in Creating Sales and Marketing Alignment
por Jerry Roche na Sales and Marketing
Sales and marketing alignment has become a hot topic as leaders realize that getting the two groups on the same page yields greater revenue growth, shorter sales cycles and higher customer retention. Many organizations, however, struggle to create sales and marketing synergy that delivers a measureable business impact. They fail to recognize and address one of the key barriers to alignment: a lack of marketing training.
The One Sign You Will Be Rich
por Brian de Haaff na Personal Growth and Development
When I was studying Philosophy at Berkeley, a friend told me that she could tell who was going to be rich and who was not. Fascinating, I thought. But when I asked how, she refused to answer and only said that I would figure it out. So after 20 years of thinking about it, I finally discovered the secret.
The Part-Time Executive: Filling the Management Void
por Rob Weinberg na Business Planning and Strategy
Several years back I met with the president of a $5 million firm about hiring my marketing agency. For two hours he spoke about great things his company wanted to do to increase product awareness in the marketplace.
As the meeting progressed I noticed a fascinating rhythm to the conversation. Each item on his wish list was discounted by a concern about lack of resources or effects of the larger economy.
It was an interesting dichotomy, as he simultaneously recognized his overwhelming need to keep one step ahead of the competition and acknowledged a fear of spending money…or of not spending it.
Taking Games Seriously in the Corporate Learning Arena
por Jerry Roche na Technology
Serious computer games, as they are designed with the intent of improving a specific aspect of learning, are a “serious” alternative to traditional learning.
Studies over the past decade — including those conducted on business and economics students by the U.S. Department of Defense — prove that more job-transfer benefits are gained through game-enhanced learning as opposed to other modes of learning alone. Since workplace performance depends on the learners’ depth of engagement during their learning experiences, the more engaging the exercise, the higher the retention of knowledge and transfer of skills to the job.
Buddy, can you spare some time?
por Kim Lisagor na Personal Growth and Development
Sit on your hands. That’s what I told myself as my son’s kindergarten teacher asked a roomful of moms and dads, “Who wants to be the room parent this year?”
The silence was interminable. Room parent is a volunteer position that involves organizing class celebrations and other activities. As an involved parent, I wanted to support my child’s teachers, but I had just started a new job and didn’t have time for another commitment.
Just keep your mouth shut and sit on your hands.
The tension rose. I couldn’t take it anymore. I opened my mouth to speak – but the voice that finally broke the silence was not mine. “I’ll do it!” shouted another mother, raising her hand just in time. The rest of us applauded, relieved.
Aligning Incentives with Business Objectives
por Ken Gibson na Human Resources and Personnel Management
All compensation, and especially incentive plans, should help focus employees on the company’s priorities and strategies. In other words, the company’s growth objectives–and individual roles in the same–should become clearer as a result of how employees are paid. Of course, these issues are different for every business. However, they typically include priorities and objectives such as the following:
11 Ways A Leader Can Help Employees Handle the Stress Caused By Change
por Richard Hawk na Leadership
Nothing stays the same, everything changes all the time. Because it’s so common you’d think change would be an easy thing to handle. Not so. It’s still a leading cause of duress in people’s lives—especially change in the workplace. However, as a leader, when your employees are going to experience change, here are 11 ways to reduce the stress it can cause:
Compelling Messages to Ideal Buyers is Really Easy…Right?
por Rick McPartlin na Sales and Marketing
My clients teach me a lot of lessons. The best lessons come from when they keep asking me a question that I don’t understand. It’s not that I don’t understand the question, but rather, that I don’t understand why they are asking it because, to me, the answer is SO clear, and I think they already know the answer.
Maybe the most common question involves how to create and then deliver a COMPELLING MESSAGE to the IDEAL CLIENT. That question comes up many times a week. I dive into a detailed answer. The client acts like they get it, and then, they ask me again tomorrow.
Shame on me! I need to remind the client that they know the answer - they just need to apply “Revenue Science” discipline.
Leaders Should Only Have One Face
por Michelle M. Smith na Management and Leadership
Growing up, I loved optical illusions where I would see one picture initially and an entirely different item if I looked at the illusion from another angle. A classic is the ink blot-like illusion with a vase in the middle and two faces on either side. I was constantly amazed that what was so obvious after I discovered it could have completely eluded me initially. I knew there had to be a lesson in there somewhere.
From the Middle Up
por Michelle Maldonado na Leadership
Human kindness, dignity and stewardship are the hallmarks of California-based health care system's culture, Dignity Health. Dr. Wendy Combs offers some insights about healthy culture creation and the development of employees who embody skills that make them better leaders and create more caring and sustainable organizations.
Facebook Designs Learning for 'Millearnnial' Employees
por Linda Galloway na Human Resources and Personnel Management
Personally, I’m sick of reading about the special learning styles of Millennials.
Of course each workforce generation has different work attitudes, values, and motivators – shaped by factors such as the economic environment and major life events. But, come on -- Millennials don’t have special brains that somehow make them learn in ways different from the rest of us.
So when I see an article tying the use of social tools, video, curated content, and other “new” learning approaches to Millennial workers, I want to hurl my Olivetti at the wall. (Just kidding, LOL.)
A little humor can be effective when marketing to CEOs
por Lisa Dreher na Business Planning and Strategy
Marketing is no laughing matter. It's both science and art, and is subject to increasingly sophisticated measurements of the impact a campaign has and the return on investment it brings an organization.
Emotionally Intelligent Sales Cultures – How and Why EQ wins business
por Colleen Stanley na Strategy and Planning
Sales organizations are always looking for ways to grow their top and bottom line. They install the latest and greatest CRM tool, dollars are invested in customer surveys and their marketing department is tweeting, hooting and blogging. With this proactive approach towards growth, what is the reason many sales organizations still struggle to achieve quota?