Learning Is Key in Creating Sales and Marketing Alignment
por Jerry Roche na Sales and Marketing
Sales and marketing alignment has become a hot topic as leaders realize that getting the two groups on the same page yields greater revenue growth, shorter sales cycles and higher customer retention. Many organizations, however, struggle to create sales and marketing synergy that delivers a measureable business impact. They fail to recognize and address one of the key barriers to alignment: a lack of marketing training.
The One Sign You Will Be Rich
por Brian de Haaff na Personal Growth and Development
When I was studying Philosophy at Berkeley, a friend told me that she could tell who was going to be rich and who was not. Fascinating, I thought. But when I asked how, she refused to answer and only said that I would figure it out. So after 20 years of thinking about it, I finally discovered the secret.
The Part-Time Executive: Filling the Management Void
por Rob Weinberg na Business Planning and Strategy
Several years back I met with the president of a $5 million firm about hiring my marketing agency. For two hours he spoke about great things his company wanted to do to increase product awareness in the marketplace.
As the meeting progressed I noticed a fascinating rhythm to the conversation. Each item on his wish list was discounted by a concern about lack of resources or effects of the larger economy.
It was an interesting dichotomy, as he simultaneously recognized his overwhelming need to keep one step ahead of the competition and acknowledged a fear of spending money…or of not spending it.
Taking Games Seriously in the Corporate Learning Arena
por Jerry Roche na Technology
Serious computer games, as they are designed with the intent of improving a specific aspect of learning, are a “serious” alternative to traditional learning.
Studies over the past decade — including those conducted on business and economics students by the U.S. Department of Defense — prove that more job-transfer benefits are gained through game-enhanced learning as opposed to other modes of learning alone. Since workplace performance depends on the learners’ depth of engagement during their learning experiences, the more engaging the exercise, the higher the retention of knowledge and transfer of skills to the job.
Buddy, can you spare some time?
por Kim Lisagor na Personal Growth and Development
Sit on your hands. That’s what I told myself as my son’s kindergarten teacher asked a roomful of moms and dads, “Who wants to be the room parent this year?”
The silence was interminable. Room parent is a volunteer position that involves organizing class celebrations and other activities. As an involved parent, I wanted to support my child’s teachers, but I had just started a new job and didn’t have time for another commitment.
Just keep your mouth shut and sit on your hands.
The tension rose. I couldn’t take it anymore. I opened my mouth to speak – but the voice that finally broke the silence was not mine. “I’ll do it!” shouted another mother, raising her hand just in time. The rest of us applauded, relieved.
Aligning Incentives with Business Objectives
por Ken Gibson na Human Resources and Personnel Management
All compensation, and especially incentive plans, should help focus employees on the company’s priorities and strategies. In other words, the company’s growth objectives–and individual roles in the same–should become clearer as a result of how employees are paid. Of course, these issues are different for every business. However, they typically include priorities and objectives such as the following:
11 Ways A Leader Can Help Employees Handle the Stress Caused By Change
por Richard Hawk na Leadership
Nothing stays the same, everything changes all the time. Because it’s so common you’d think change would be an easy thing to handle. Not so. It’s still a leading cause of duress in people’s lives—especially change in the workplace. However, as a leader, when your employees are going to experience change, here are 11 ways to reduce the stress it can cause:
Compelling Messages to Ideal Buyers is Really Easy…Right?
por Rick McPartlin na Sales and Marketing
My clients teach me a lot of lessons. The best lessons come from when they keep asking me a question that I don’t understand. It’s not that I don’t understand the question, but rather, that I don’t understand why they are asking it because, to me, the answer is SO clear, and I think they already know the answer.
Maybe the most common question involves how to create and then deliver a COMPELLING MESSAGE to the IDEAL CLIENT. That question comes up many times a week. I dive into a detailed answer. The client acts like they get it, and then, they ask me again tomorrow.
Shame on me! I need to remind the client that they know the answer - they just need to apply “Revenue Science” discipline.
Leaders Should Only Have One Face
por Michelle M. Smith na Management and Leadership
Growing up, I loved optical illusions where I would see one picture initially and an entirely different item if I looked at the illusion from another angle. A classic is the ink blot-like illusion with a vase in the middle and two faces on either side. I was constantly amazed that what was so obvious after I discovered it could have completely eluded me initially. I knew there had to be a lesson in there somewhere.
From the Middle Up
por Michelle Maldonado na Leadership
Human kindness, dignity and stewardship are the hallmarks of California-based health care system's culture, Dignity Health. Dr. Wendy Combs offers some insights about healthy culture creation and the development of employees who embody skills that make them better leaders and create more caring and sustainable organizations.
Facebook Designs Learning for 'Millearnnial' Employees
por Linda Galloway na Human Resources and Personnel Management
Personally, I’m sick of reading about the special learning styles of Millennials.
Of course each workforce generation has different work attitudes, values, and motivators – shaped by factors such as the economic environment and major life events. But, come on -- Millennials don’t have special brains that somehow make them learn in ways different from the rest of us.
So when I see an article tying the use of social tools, video, curated content, and other “new” learning approaches to Millennial workers, I want to hurl my Olivetti at the wall. (Just kidding, LOL.)
A little humor can be effective when marketing to CEOs
por Lisa Dreher na Business Planning and Strategy
Marketing is no laughing matter. It's both science and art, and is subject to increasingly sophisticated measurements of the impact a campaign has and the return on investment it brings an organization.
Emotionally Intelligent Sales Cultures – How and Why EQ wins business
por Colleen Stanley na Strategy and Planning
Sales organizations are always looking for ways to grow their top and bottom line. They install the latest and greatest CRM tool, dollars are invested in customer surveys and their marketing department is tweeting, hooting and blogging. With this proactive approach towards growth, what is the reason many sales organizations still struggle to achieve quota?
Feel Good, Look Good: Designing Community Projects
por Nancy J. Zavada na Organizational Behavior
In 2000, corporate social responsibility activities were unheard of, while today the majority of planners are including them in their events. The most popular form of social responsibility for meetings is a community, or legacy, project.
The Three Phases of Sales Management: Where do you want to be?
por Andy Gole na Sales and Marketing
Sales management has three phases. Where do you want to be?
Multitasking Yourself to Sleep
por Dr. Luann Linquist na Personal Growth and Development
Having trouble sleeping? Do you just want to get sleep over with so you can get on to what’s really important? You’re among the many. Sixty percent of adults in the U.S. experience symptoms of insomnia/sleep problems about 3-4 nights a week or more and 10-15 percent suffer from chronic insomnia/sleep problems says the National Sleep Foundation.
Addicted to Being Right
por Judith E. Glaser na Management and Leadership
I’m sure it’s happened to you: You’re in a tense team meeting trying to defend your position on a big project and start to feel yourself losing ground. Your voice gets louder. You talk over one of your colleagues and correct his point of view. He pushes back, so you go into overdrive to convince everyone you’re right. It feels like an out of body experience – and in many ways it is. In terms of its neurochemistry, your brain has been hijacked.
Marketing With a Tailored Fit
por Joseph Pigato na Sales and Marketing
Not only does marketing personalization substantially increase your chances of success, but consumers are demanding it, as well. They want consistent, relevant communication with brands that offer them content they're likely to respond positively to, not content that annoys them or makes them less responsive in the future.
Talking the Talk (Yes, you can!)
por Kathleen Murray na Personal Growth and Development
If you're traveling to a foreign country but feel intimidated by the idea of learning a foreign language, take heart.
Andrew J. Sherman,