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Exibindo 61 de 80 (a 606 artigos)
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Presentation Self Awareness: The Top Five Blind Spots for Speakers
por Barbara Busey na Event Marketing
So, are you a pretty good presenter? You’ve got a good bit of experience and feel pretty comfortable about it? I see seasoned and comfortable presenters a lot in my training and coaching practice—and so many think they’re as good as they can be. They have no self-awareness when it comes to their “opportunities for improvement.”   So I want to examine five common speaker blind spots and provide strategies for opening your eyes to your impact!

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Is Your Concubine Covered by Your Health Insurance?
por Melissa Burkhart na Human Resources and Personnel Management
So did I get your attention?
No, this was not my error.  However, it was an error I found in translated benefits material provided by a major broker, involving major carriers.  It was distributed to the Spanish-speaking employees of a major employer, none of whom brought it to the company’s attention, although they were majorly amused. 

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Overcoming The Marketing-Sales Turf War: Six Strategies To Integration
por Christine Moorman na Sales and Marketing
Marketing needs sales and sales needs marketing. Unfortunately, “need” does not equate to a “successful partnership” between the two groups. Conflict and distrust are more common. Such a dynamic can hurt the bottom line, especially in companies that use sales groups to interface with their customers. The CMO Survey® asked top marketers to describe how their companies structure the marketing-sales relationship.

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The Seven Nodes of Succes
por Greg Pashke na Strategy and Planning
Are you running your business or is your business running you?

If you feel it's time to regain control, you might want to review this list of the seven interwoven characteristics of superior organizations. It’s a short but powerful list along with some thought provoking questions to focus your attention.

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The Sales Process: What is the outcome and goal we are shooting for?
por Mike Toney na Sales and Marketing
The definition of the sales process or role of the sales professional seems muddled as I interview hundreds of sales people. If I ask 100 sales people to define their job, how many definitions do you think I get? Without a standard sales process how do we get predictable results and outcomes?

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Game-Changers 911: How to Change the Game in Your World
por John Storm na Strategy and Planning
Your industry is consolidating. Your markets are shifting. Your offerings are stale. Your competitors are relentless. Your business model and profitability are under attack. These dire situations constitute a business Emergency. It’s time to call 911 and get some professional help to address your urgent business problems.  In other words, you need a Game-Changer.

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The Importance of Face-to-Face Meetings
por Kelsey Farabee na Strategy and Planning
If you attended IMEX Frankfurt last year, you may have participated in a study taking place on the exhibition floor, where you and a partner were presented with a hypothetical, possibly bizarre, scenario and given three minutes to come up with a list of potential ideas and solutions.

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The difference between a Great Shot and a Great Hunter is like the difference between a Best of the Worst & a Best of the Best Company
por Rick McPartlin na Sales and Marketing
I grew up at my Grandpa’s cabin in the middle of the Michigan woods and started shooting when I was about 4 years old.  By 10, there was no grown-up I couldn’t out shoot.  By the time I was in my mid-twenties with a shotgun, I could shot 3 clay pigeons at the same time and was qualified by the Sheriff’s department as an expert with the first pistol I ever fired.

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How to Provide Exceptional Customer Service Via Social Media
por Peter Friedman na Social Media and Social Networking
In the retail space, social media has brought on a new progression of relating to customers and driving experience and sales out of those relationships. This social media landscape has produced new and highly targeted and personal ways of communicating. It's introduced new rules for competing with other brands.

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Choosing the Best Financial Statement Level
por Jack Veale na Accounting and Finance
Family businesses may not always need to issue formal financial statements. Absent the need to report to others, you can probably get by with simple flash reports and cash flow projections. But if your family business’s associates include outside shareholders and lenders, you may need to generate complex financial statements with footnotes and detailed disclosure remarks.

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The Magic of Possibilities
por Jennifer Webb na Innovation and Change
The word magic signifies making the impossible possible, doing feats--without discernible explanation-- that cannot be done. And with magic our minds leap past the probabilities and realities of life to the unimagined possibilities that our education and logic tell us is not possible. Magic is a mindset unto itself.

Yet, as research is now proving, magic and neuroscience are linked, and what the brain chooses to believe (illusion?) is every bit as doable, whether it seems logical and probable or not.

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Require Civility
por Linda Fisher Thornten na Organizational Behavior

We need respectful cultures.

Civility is the great undiscussable. Red-faced VPs belittle each other during meetings, employees are told to just take it when verbally harassed and well-meaning workers are disciplined harshly in front of colleagues.

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Managing Opposition to Strategy within the Executive Ranks
por Joe Evans na Business Planning and Strategy
The most fortunate of business executive’s possess a clear vision for their organization’s developmental journey. They are tuned into the business strategy and know what milestones they expect to see; holding predictions related to how long each should likely take to be reached. The top executive is literally in the driver’s seat, controlling the vehicle which is their organization. But what about the executives in the passenger seats? Will they be along for the full journey?

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4 Timeless Qualities of Strategic Leaders
por Lisa Nirell na Management and Leadership

Being a marketing leader in today's economy reminds me of my first solo cross country flight in 1988: even when I think I'm totally in control, bad things can happen.

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How to Train People and Make It Work!
por Gary Harvey na Personal Growth and Development
As a Professional Sales Trainer, prospective clients often ask me, “I sent my people to a one day, or two day seminar and nothing changed. We had no improvement or change in them at all. Why?”

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Business Development Is Not for Everyone
por Andy Gole na Human Resources and Personnel Management
Business development (BD) is the forming of significant new customer relationships.   It is essential to the survival, health and growth of a company.   At a minimum, a company typically must form new customer relationships to replace attrition – which can be 10-15 percent a year.

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Poor Decisions
por Bob Parsanko and Paul Heagen na Management and Leadership
You can reverse the pattern.

In STAR TREK, Captain Kirk often pleas to engineer Scotty for more speed (warp drive velocity)—often to escape certain destruction or to chase down a pirate spacecraft. Achieving breaking-the-lightbarrier velocities played a central role in the crew’s ability to manage the dizzying array of threats and opportunities in space. When in doubt, turn to more speed.  Today, we see a parallel as we continually try to attain new levels of speed as the central element of success.

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Attract Top Talent
por Brad Remillard na Human Resources and Personnel Management
Define success for all candidates.

The biggest mistake companies make when hiring is failing to properly define the real job. Traditional job descriptions (JDs) are ineffective hiring tools.

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Achieving Your Business ‘Everest’
por Lew Haskell na Succession Planning

Are you a business owner who may be thinking about eventually exiting by selling your business? In a 2012 study of business owners, 88% do not have an exit plan yet 61% expect to sell to a third party. Hmmmmmm.


If you are one of these business owners, it can be helpful to consider a metaphor to envision what you are proposing. Imagine for a moment the idea of climbing Mount Everest, a lofty goal no doubt, (pun intended).

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Shaping Your Business Into a Breakthrough Brand
por Kathy Heasley na Sales and Marketing
Branding. It's the buzzword of business right now. It’s becoming mainstream and conversations that used to be about marketing a business have now shifted to conversations about how to brand it. Is there a difference? Is branding just the latest in a long line of lingo that, like words of the past, will fall out of fashion? The business landscape is littered with words like "synergy" and "paradigm shift."  How can we forget that wonderful term "headcount" that was made so popular during the days of "rightsizing"? The last two combined, reduced employees to cattle and turned management into modern day Machiavelli’s.

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