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November 4, 2019

My name is Jim Neidhardt, and I’ve been a CEO Peer Group Leader for Renaissance Executive Forums since 1997. I work with business leaders throughout New Jersey and the Philadelphia area.

My career started with larger organizations like Nabisco and International Flavors...

In today’s competitive online marketplace, it is important for companies to work toward building brand recognition online. Just focusing on one digital marketing tactic is not enough to ensure that your target audience finds your brand and sees all that you have to off...

January 3, 2019

In today's fast-paced and often turbulent business environment, having a high-performance, engaged workforce is critical to a company's bottom-line profitability because it drives higher quality, customer satisfaction and revenue growth.

Study after study by human resou...

November 27, 2018

It’s no surprise that we all use the same words and phrases but often with different meanings. One example is “brand guide” or “style guide” or even “brand style guide.” This was painfully evident to me recently when we provided an estimate for a brand guide, and the r...

October 29, 2018

In a recent column in the San Diego Union Tribune, the author spoke at length about the status of automobiles. He observed how, in California’s car culture, the age, make and model of a car can have deep meaning for those whose business success relates in large measure...