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The 12 Benefits of Greater Self-Confidence in Leadership

Strong self-confidence gives you an advantage in life and business you just don’t have without it.


Most entrepreneurs and business leaders don’t realize just how many benefits there are to increasing self-confidence. You can build self-confidence (as well as situation-specific confidence) with techniques using both your mind and body.


Here is what self-confidence is and the 12 incredible benefits of strong self-confidence.

What is self-confidence?
Self-confidence originates in your conscious and subconscious beliefs about yourself. It’s a level of self-trust and faith in your abilities. Your self-confidence is reflected directly in your thoughts and actions and indirectly in your emotional feelings. Even though self-confidence involves thoughts, actions and emotional feelings, if you are like most people, it’s the feeling of self-confidence that you really want.  

What self-confidence isn’t.
Self-confidence is not arrogance. Arrogance is an offensive display of perceived superiority often characterized by insecurity. Arrogance is analogous to a little puffer fish puffing himself up to create the illusion of being bigger than he is, it’s a form of self-protection.

How do you increase the feeling of confidence?
To change how much confidence you feel, it’s important to know that you can’t actually change an emotional feeling directly. To change how much confidence you feel emotionally, you will do so through your thoughts and actions.

The only two things you can ever control.
You have 100 percent, direct control of only two things in your life, and they aren’t your significant other or your employees! They are your thoughts and actions. If you want to change a feeling, you have to change a thought or an action.

As a speaker, you never know what your audience members take away from a presentation and apply in their lives. Here is part of a conversation with Bob, the general manager of a car dealership. We spoke four years after I coached him and his whole sales team on “Selling With Confidence” for three months.

TC: What did you take away from the training and coaching, and what do you keep applying?

Bob: I focus on my thoughts and actions because they are the only two things I have 100 percent, direct control of in my life.

TC: That’s it! That’s the most important takeaway!

Bob’s laser focus on the only two things in his life he has 100 percent, direct control of helped him become an extraordinary leader. Focusing on the only two things you can control makes you extremely effective with both your time and personal energy. Both he and his sales team used this focus and broke their quarterly sales record, increasing sales 26 percent and net profit over 300 percent.

That’s how powerful an outcome you can have when you learn to focus in a positive way on the only two things you can control—and you’ll build confidence simultaneously.

You are an entrepreneur of other leader in business, why would you want to build more self-confidence?

Here are 12 benefits of building more self-confidence.

  1. Performing under pressure. Athletes, musicians and actors will all attest to the importance of a high level of confidence. When you’re confident, you live up to your potential.

  2. Being happier. Confident people tend to be happier and more satisfied with their lives than people who lack self-confidence.

  3. Influencing others. Self-confident people can usually influence others readily and effortlessly. This is helpful when you want to sell an idea or product, or negotiate at work or home.  

  4. Exuding leadership presence or executive presence. A big part of leadership, or executive presence is having strong self-confidence. You create your leadership and executive presence by how you think, act (including how you carry your body), and use your voice.

  5. Exuding a more positive attitude. When you’re confident and feel good about yourself, you believe you have an important and meaningful place in the world, giving you a positive attitude.

  6. Feeling valued. When you’re confident, you know what you’re good at and that you have value in the world.

  7. Rising to the top. Looking for a promotion? The more confidence you have, the more likely you are to be promoted.

  8. Being sexier. Did you know that confidence is sexy? Confidence is paramount in what women find attractive in men. And for confident men, confidence is sexy in women too.  

  9. Reducing negative thoughts. Greater self-confidence allows you to experience freedom from self-doubt and negative thoughts about yourself. This is important and if interested in a great technique go here.

  10. Experiencing more fearlessness. Greater confidence makes you more willing to take smart risks and more able to move outside your normal comfort zone. It helps you have “the courage to fail in order to succeed,” which is the most ubiquitous of the 12 Fearless Leaders Success Secrets in my book, Fearless Leaders.

  11. Gaining greater freedom from social anxiety. Becoming more comfortable being yourself reduces concern about what others might think of you. How liberating!

  12. Energizing and motivating to take action. Confidence gives you positive energy to take action to achieve your personal and professional goals and dreams. The more highly motivated and energized you are, the more likely you are to take immediate action.

Bottom line: Self-confident people are generally more successful.
Each of the 12 benefits above helps you achieve goals faster and easier, which means you enjoy more success in life. Conversely, lack of confidence means more fear, anxiety and stress, which usually result in less success.

Anyone can become more confident. Even you! 


Dr. TC North is co-author of the Amazon best selling book, Fearless Leaders. For 30 years he has been a high-performance executive coach and speaker who accelerates individuals and organizations in attaining their visions and dreams. He has also mentally coached a professional sports team and Olympic teams in the art of creating thoughts and emotions that maximize success. He’s a professional speaker on “High Performance Leadership” and “Master Fear.” Dr. North’s work has been featured on TV and radio and in business and scientific journals and is a regular contributor to the Huffington Post.

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